All work

2nd place · Strategy and research lead · May 2026

Project V-Bẫy

Total addressable market by 2027
$350M
Serviceable obtainable market
$7.5M
Months to projected break-even
24–36
Market sizing, to scale
$350M TAM · 2027 $7.5M SOM circles drawn to scale 0 24 36 Break-even 24–36 months

Overview

An AI-driven telecom honeypot and DaaS platform to intercept and expose voice-phishing networks, built for the Entrepreneurial Solutions to Vietnam’s Grand Challenge Hackathon. I sized the market, built the three-year financial model and pitched it to four investors.

Stack

Market sizing · Stakeholder interviews · Financial modelling in Excel · B2G and B2B go-to-market

Links